Canada car accidents: Sports ad tries to stop texting and driving

A basketball team has made an ad to try to stop people from texting and driving. Texting and driving is a prime reason for car accidents in Canada, and Laval University's men's and women's basketball teams have teamed up with a provincial insurance organization to try to get young people to put the brakes on texting while behind the wheel. The ad shows players trying to play a game of basketball while texting at the same time. 

The message is clear. The players can't do it very effectively and become pretty useless on the court -- just as drivers do on the road while they're trying to text. At the end of the commercial, one of the players falls to the ground and the word "senseless" appears on the screen followed by "imagine being on the road." According to research, a driver's analytical senses are thwarted while using a cell phone and driving. Reactionary time lessens in the event of an emergency.

A survey by the insurance board in Quebec -- the organization that sponsored the ad -- indicated that drivers are most often distracted by the use of a cell phone. About one in 10 drivers is operating a motor vehicle while distracted, the survey also pointed out. Most citizens considered distracted driving to be problematic, but not many fessed up to doing it.

Those injured in Canada in car accidents because of another person's negligent behaviour, like texting and driving, have the right to consult with a personal injury lawyer about pursuing compensation. Those injured may suffer in the rehabilitation process, lose wages due to lost time at work and face increased medical bills. Further, family members who have lost loved ones in car accidents can also discuss the compensation process with a lawyer. 

Source: cbc.ca, "New ad uses basketball to bring texting and driving to a halt", Nov. 13, 2017

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